Tobo Blog

Technology is advancing at lightning speed. To learn more about studies on children's interactions with the digital world, how families are using technology, market research and intelligence, and emerging technology, sign up for Tobo's newsletter. At Tobo, tomorow is now.

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2018-03-26
Global Kids Online: designing an impact toolkit for a multi-country project
For research precisely designed to inform policy and practice, ensuring it has the desired impact is crucial. But tracking impact across many countries and diverse contexts can be difficult. Sonia … Read more
AI
2018-03-26
Why AI voice assistants have the kids biz talking
Are AI voice-enabled assistants here to stay, or could they fade into the background? Read more
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2018-03-22
Roblox is like the Club Penguin for Gen Z
Roblox is a universe of user-generated 3D virtual worlds, where kids can engage in open-ended play. The massive gaming platform sees over 50 million kids playing every month and the core demographic is 9 to 15. Read more
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2018-03-22
Roblox, the Club Penguin for Gen Z, is now cash-flow positive
I’m familiar with Roblox because my 8-year old daughter watches YouTube videos of kids playing the game almost every day. I’m also familiar with Roblox because she whined while we were running erra… Read more
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2018-03-22
Screens and Teens, Analysis - BBC Radio
What effects do smartphones have on kids? In this podcast, David Baker looks into the evidence of both sides of the phone addiction argument. Read more
2018-03-21
More than trivial: 3 things HQ is getting right
David Kleeman, SVP of global trends at UK research firm Dubit, spells out what the kids media industry can learn from the overnight success of popular trivia app HQ. Read more
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2018-03-19
Poll: Social media makes it both easier and more challenging to parent tweens
As children hit the "tween" stage between early elementary grades and the teenage years, parents may struggle balancing the need for independence with appropriate supervision, a new national poll suggests. Read more
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2018-03-19
There's no solid evidence that people get addicted to social media — and using it could actually be beneficial
Most smartphone research is characterized by bad science. There is actually little to no harm in using phones and social media. The impact may even be positive. Read more
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2018-03-19
Messenger Kids : pourquoi faut-il des alternatives ? - Geek Junior -
Messenger Kids, le Facebook Messenger pour les enfants, fait débat. Voici ici le point de vue de Jérôme Serre, fondateur de l'application Monster Messenger. Read more
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2018-03-16
Can an AI-powered bot help parents raise better humans?
Most parents learn to raise their kids by messing up one day at a time. This app promises a data-driven alternative. Read more
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