Tobo Blog

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2017-08-24
Inside Virgin Media’s brand-new preschool app
Virgin Media's chief digital entertainment officer talks Virgin TV Kids, and why preschoolers are a key component of the pay-TV value proposition. Read more
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2017-08-23
Two-year-olds should learn to code, says computing pioneer
Early start would encourage women to become programmers and reduce gender stereotyping, argues Stephanie Shirley Read more
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2017-08-23
This voice-recognition app could be the future of bedtime stories
A startup is using voice recognition during story time to bridge the digital and real worlds. Read more
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2017-08-23
Digital 5 A Day
The Digital 5 A Day, an initiative from the Children's Commissioner in the UK, provides a simple framework that reflects the concerns of parents/carers as well as children’s behaviours and needs. Read more
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2017-08-23
Why the very idea of 'screen time' is muddled and misguided
Technology enables many ways of interacting. We need to be more specific and scientific. Read more
2017-08-18
Channel hopping: How the kids' sector can take advantage of digital marketing
Analysis of issues affecting the UK and international toy industry Read more
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2017-08-18
Kids & families: The not-so-little audience for apps and games on Google Play
Insights to help you understand and find success with families Read more
2017-08-18
Inside American Girl’s new book for boys
Guy Stuff: The Body Book for Boys is designed to be a counterpart to the Care and Keeping of You series as American Girl amps up its diverse offerings. Read more
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2017-08-17
Digital Players are Expanding Their Offer in the Race for Killer Content
An analysis of the strategies adopted by the TV and web giants to attract new audiences. Read more
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TV
2017-08-16
Apple Sets $1 Billion Budget for Original TV Shows, Movies (Report)
Is Apple ready for its big Hollywood debut? The tech giant has targeted $1 billion in spending for original television series and films over the next year, looking to establish itself as a buyer of… Read more
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