Tobo Blog

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2018-02-13
Facing a new reality
Facebook may have two billion active users, but it could meet its most discerning demo yet with Messenger Kids. Read more
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2018-02-12
Facebook Losing Younger Users
According to eMarketer’s latest forecast, Facebook is losing younger users at an even faster pace than previously expected. And while it was once able to count on Instagram to retain that audience, Snapchat may now be siphoning away more users. Read more
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2018-02-12
Quelle est l'appli préférée des ados?
Adieu Facebook, les applications préférées des ados sont Snapchat, Youtube et Instagram. Une étude de l’association Génération Numérique sur les 11-18 ans nous en dit plus sur les usages numériques des adolescents. Read more
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2018-02-12
Les habitudes médiatiques des enfants et des jeunes
Quels contenus médiatiques et types d'appareils ont la cote chez les tout-petits, les enfants et les jeunes? Read more
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2018-02-11
What The Screen Time Experts Do With Their Own Kids
Many of these experts are also parents, and their work informs their approach to making rules with their kids about phones, TV and other media. Read more
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2018-02-11
Snapchat will now let you create your own custom Lenses and Filters
Starting today, Snapchat users will be able to create a personalized Snapchat Lens for purchase through the website or application. Read more
2018-02-11
The new rules of fan engagement
As digital platforms continue to change the way kids interact with their favorite properties, IP owners need to adjust how they react to (and guide) fan engagement. Read more
APP
2018-02-11
MarcoPolo launches early-learning app World School
MarcoPolo Learning CEO Justin Hsu gives Kidscreen the scoop on the educational media company's next-gen platform for three- to seven-year-olds. Read more
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2018-02-09
L’AMJ dévoile les gagnants de la première Bourse AMJ Thérèse-Pinho
L’Alliance Médias Jeunesse (AMJ) vient de dévoiler les six premiers récipiendaires de la Bourse AMJ Thérèse-Pinho : Félix Descheneaux (producteur, médias numériques), Isabelle A. Girard (scénariste-réalisatrice), Lisa Sfriso (scénariste-réalisatrice), Nadia Campbell (scénariste), Sarah Lalonde (scénariste et auteure) et Yohann Thiou (scénariste). Read more
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2018-02-09
Companies Marketing To Kids Strategize Around GDPR Complexities
Kids app brands will have to rely on zero-data solutions to comply with the EU's upcoming legislation Read more
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