Tobo Blog

Technology is advancing at lightning speed. To learn more about studies on children's interactions with the digital world, how families are using technology, market research and intelligence, and emerging technology, sign up for Tobo's newsletter. At Tobo, tomorow is now.

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2017-11-21
Solving The Discovery Problem On Amazon Echo And Other Voice Platforms
Amazon and Google are turning up the competition in the voice assistant and smart speaker race. But like the early days of smartphones and the internet, there are some growing pains involved, specifically with skill (app) discovery and retention. Read more
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TV
2017-11-20
How binge-watching for kids has changed children’s television forever
The episodic kids’ show of old has vanished. Children’s serials are now the norm. Read more
2017-11-20
Study: Majority of parents embrace connected kids devices
A new Amazon-backed study from nonprofit Family Online Safety Institute has found that 70% of parents are comfortable with their child having a connected device or toy, but data privacy and safety guidelines are still an essential piece of the puzzle. Read more
2017-11-13
Sky’s the limit
With a growing investment in exclusive content for its tablet app, and 500 million-plus views of its on-demand kids fare, European pay-TV giant Sky is betting big on digital. Read more
2017-11-13
Children and the Data Cycle: Rights and Ethics in a Big Data World
A recent paper estimates one in three global internet users is a child, yet there is little understanding of how to adapt traditional ethical standards to a big data, online environment. Read more
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2017-11-13
Kids & families: The not-so-little audience for apps and games on Google Play
Insights to help you understand and find success with families Read more
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TV
2017-11-10
Survey Suggests Video Audience Is at Tipping Point
New data from Hub Research suggests that TV watching habits may be at a tipping point, with the majority of US TV viewers saying they mainly watch their favorite show via a digital source. Read more
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TV
2017-11-10
YouTube implements new policy to flag inappropriate videos targeted at children
Two articles recently highlighted an ongoing problem with YouTube Kids — bizarre and disturbing videos aimed at young children using key words and popular children’s characters. Now YouTube says it is putting in place a new process to age-restrict these types of videos in the main YouTube app. Read more
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2017-11-10
Should Children Form Emotional Bonds With Robots?
For better and worse, toys powered by AI are becoming an intimate part of kids’ lives. Read more
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2017-11-09
A word of warning on VR
Professor Mark Mon-Williams explains why VR headsets have different minimum age ratings, and what developers can do to avoid potential negative effects. Read more
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